A high-energy pre-event leading into the Formula 1 United States Grand Prix at Circuit of The Americas, designed as Oracle Red Bull Racing’s ultimate fan engagement experience. Featuring a street-side showcase of 20 custom Ford vehicles spanning multiple model years and vehicle types, the event brought automotive culture and F1 together through immersive activations, including race suit try-ons, custom T-shirt and jacket personalization, designed patches and stickers, cornhole, and more.