Fiamma Dolce

A modern, Italian brand concept rooted in Calabrian tradition.

Project — Pepper Jelly Brand Concept

Work — Art Direction, Brand Identity, Typography, Product Visualization, Package Design

Fiamma Dolce is a conceptual gourmet pepper jam brand inspired by the culinary traditions of Southern Italy. Rooted in the flavors of Calabria, the collection celebrates the timeless pairing of ripe fruit and Calabrian peppers, reimagined through a modern, artisanal lens.

Inspired by the sun-drenched landscapes of Southern Italy, the brand identity celebrates thoughtful craftsmanship, bold flavor, and the beauty of simple ingredients.

Every element, from the typography and color palette to the label architecture, was designed to evoke the warmth of the Mediterranean while creating a sophisticated, boutique feel.

Available in three signature varieties—Classico, Fico, and Pesca—each jar captures the perfect harmony of sweetness and spice.

Fiamma Dolce bridges heritage and contemporary design through thoughtful typography, and understated packaging that allows the product itself to take center stage.

The result is a visual identity that celebrates warmth, craftsmanship, and the joy of sharing food—built around the restraint of minimalism and a premium shelf presence.

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